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6 ways to boost credibility with customer testimonials

Discover tried-and-tested methods to make testimonials more powerful

Customer testimonials create strong social proof, enhance the credibility of brands, and help nudge users along the buyer’s journey. Read this handy guide for tips on how you can get the most out of these reviews.

Why testimonials are the key to social proof

  • 92% of consumers read online reviews when considering a purchase
  • 72% of consumers say positive testimonials & reviews increase trust in a business
  • 88% of consumers trust online reviews as much as personal recommendations

6 best practices when featuring testimonials

1 Mention the customer’s credentials

  • Add their designation and company name for more credibility
  • Highlight reviews from experts/ those who are relevant to your business

2 Include the customer’s photograph

  • Gives a personal touch, reassures that the testimonial is not made up
  • Ensure the photo looks professional and fits seamlessly in the design

3 Expand customer reviews into case studies

  • Get more value out of the review by showcasing how much work went into it
  • Enhance the storytelling by giving readers insight into the solutioning process

4 Curate testimonials for your homepage

  • 55% of visitors spend less than 15 seconds on your website
  • Display the best & most relevant testimonials upfront to capture their attention

5 Have a dedicated landing page

  • Include a mix of video & text testimonials, case studies, awards, recognitions
  • Add website functionality for other customers to easily share their reviews

6 Make the most of video as a format

  • 87% of marketers say video has helped them increase traffic
  • Focus on – what is the story, who is the audience, what are you trying to say, how can it be said best?
  • Show a text snippet from the video for those who do not have time to watch

Our
handpicked quote

Testimonials are the BEST way to beat down the price objection and win the sale.

Jeffrey Gitome

American Author, Professional Speaker, and Business Trainer (focused on sales, customer loyalty, and personal development)

For expertise in brand amplification and marketing services that take care of all aspects from lead capturing to nurture to conversion, or to optimize your website in order to achieve your marketing goals, click here.

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