We built the pitch around clear storytelling and a flexible visual system that could adapt across touchpoints. Everything tied back to one simple idea: tailored transformation, powered by collaboration. To bring this to life, we explored two creative routes.

Route 1: Shaping success

This route leaned into Mindsprint’s graphic device, using motion and evolving forms to express speed, focus, and momentum. The visuals reflected how diverse skills, technology, and expertise come together to shape solutions that fit each client’s needs.

Route 2: Many talents. One mission.

Here, we took a more human route. Minimal illustrations and small character moments showed teamwork in action, the people behind the progress. Simple scenes, like lighting a bulb or guiding a plane, captured the spirit of collaboration that drives transformation from within.

Both routes were designed to work smoothly across the buyer journey, from first impressions to deeper consideration.

Together, they helped Mindsprint see a new direction for their brand and played a key role in winning the account.