Mobile friendly

• Over 50% of web traffic comes from mobile and this number is increasing
• Debranded logos are easier to recognize on smaller screens and quick transitions

Modernization and adaptation

• Give your brand a fresh look in tune with your digitalization efforts
• Flexibility to create logo variations for niche areas, geographies or audiences

Credibility and strength

• Minimalist logos convey confidence, communicate the brand message clearly
• Promotes brand recall and invokes the association of an established company

1. Is your brand logo (logomark and logotype) legible across all devices?
2. What are your brand’s visual elements that are proving to be a constraint?
3. Which are your distinctive brand identity elements that must not be altered?

• Focus on one core concept or aspect of your brand personality, choosing clarity and functionality over aesthetics
• Choose flat (2D) designs, remove superfluous graphic elements and avoid gradients, textures, shadows unless required
• Use distinctive typography that is clearly legible on smaller digital screens
• Make judicious use of colors and use color codes that are suited for web design

For strategic logo design and brand architecture services, click here.