Musecomm

Freelancer Vs Agency

The perennial dilemma for brand managers and business owners

To work with a freelancer or partner with an agency? This must have been on your mind every time you had a new project or campaign to execute. Here you'll find a useful comparison for easy reference. Keep reading to make an informed choice.

Are these your pain points in executing a campaign?

  • High level of complexity
  • Need diverse skills
  • Budget constraints
  • Tight deadlines
  • Require highest quality output
  • Changing brief
  • No time to supervise
  • Maintenance and support

We can’t make the decision for you, but we can surely help you decide.

Factors Freelancer Agency
Team Independent specialist who works with others on ad hoc basis to support projects Organized group of professionals with diverse skills who work together seamlessly
Accountability Finding a replacement can prove challenging if they are unavailable Concerned about reputation apart from the contractual safeguards that are in place
Cost While hourly rates are low, higher chances of cost escalation due to poor estimation While there are certain overheads, price reflects the quality of service delivered
Timelines Flexible to stretch beyond business hours, but deadlines may clash with other projects Work during regular business hours, but have enough resources to meet emergency needs
Management Requires oversight and quality checks as processes are not in place Provide end-to-end project management, with assured outcomes
Relationship Focus is on short-term assignments; usually difficult to contact once the project is completedgh Interested in long-term partnership; provide professional tech support and maintenance
Tax & Legal May not always have compliance and tax registration in place Registered legal entity with compliance and tax structure in place
Security Data may not be secure on the development server Guarantee secure data management as part of the contract
Technology Less likely to be abreast of the latest trends and technology Have access to latest technology and keep knowledge base up to date
Consulting Project scope needs to be as detailed and clear as possible Open to discuss the scope and come up with insights and suggestions

Looking for a trusted communications partner?

  • Branding and advertising
  • Web designing and development
  • Business solutions with custom technology
  • Digital marketing – SEO, SEM, SMM, and other media
  • Experiential marketing/event communication

It doesn’t matter if you’re a start-up or an established brand. If you need help with delivering quality work within your budget and timeline, click here.

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