We anchored the event around a clear, human idea: Human Sigma. A reminder that employee engagement and experience deserve to sit at the heart of every business decision.

In the communications, speakers were brought to the forefront, turning real leaders and their stories into the center of the narrative. Visually, we chose a design language that felt bold yet minimal, doing away with predictable event aesthetics. The clever use of ‘HXM’ as a design element helped keep the focus firmly on people.

Across three cities — Delhi, Bengaluru, and Mumbai — we designed and delivered all event collateral, both offline and online. From emailers and social media banners to stage backdrops, solution booths, and walkthrough spaces, every touchpoint stayed true to SAP’s global brand while feeling warm, current, and relevant on the ground.