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9-point guide to marketing ERP software in 2022

Discover a tried-and-tested approach to generating leads

Marketing ERP software requires a focused approach and a good understanding of your target market. You need to amplify your brand while working on lead generation. Read this practical guide with 9 steps to increase your exposure.

How to arrive at a marketing strategy for your ERP software

  • Understand business issues faced by prospects and articulate how your offering solves them
  • Do a competitor analysis and benchmark strengths (features, pricing, support)
  • Choose the type of license for your ERP system – open source, proprietary or combined
  • Equip your sales team with relevant information to overcome objections and convert leads into sales

Get your communication right before executing your strategy

Here are a few of the common queries in customers’ minds that you need to address. There would be more based on the nature of your business and its unique characteristics.

  • How well does the ERP software vendor understand my industry?
  • Can the vendor provide requisite training for my employees?
  • Does the solution provide integration capabilities with third-party systems?
  • Will I get support as I expand my business geographically?

9-step action plan to target ERP customers

Use digital marketing to your advantage

1 SEO: Drive potential customers to your website through effective use of keywords

2 Pay-per-click advertising: Enable Google AdSense and place ads on related industry site

3 Social media marketing: Generate sales opportunities through LinkedIn, Facebook, and Twitter

Establish credibility and thought leadership

4 Trade shows/ Events: Attend conferences and webinars where your target audience is likely to be present

5 PR, Websites and Blogs: Get qualified traffic by publishing content on ERP software in offline and online publications, as well as on industry sites

6 Referrals/ Advocacy: Differentiate your offering by delivering excellent service, leading to recommendations

Extend reach and expand your presence

7 Channel partners: Take their help to promote or resell your product, enhance the offering with features like language support

8 Online communities: Participate in forums for ERP software to communicate with prospective clients, partners, and users

9 Directory listing: List your software on recommendation platforms to drive enquiries for your products

Our
handpicked quote

The sales team owns the sales funnel. But as a B2B marketer, you feed the top of their funnel.

Doug Kessler

Co-Founder, Velocity Partners

To build and execute a strategy customized for your business, to reach more ERP customers, leverage our expertise and experience in B2B marketing services. click here.

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