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Learn what really works for B2B online

With the shift towards digital brought on by the pandemic, reaching B2B decision-makers online has become more important than ever before. Keep reading to discover 8 strategies that can help your business find new customers.

1 Establish your digital presence

90% of B2B researchers who are online use search specifically to research business purchases
Optimize your website for keywords, make it SEO-friendly, and list it on Google Business

2 Create an inbound content strategy with guest blogging

62% of respondents say they rely more on content to research and make B2B purchase decisions
Build content (including gated content) that answers their queries – blogs, whitepapers, e-books
Take advantage of the influence of authority sites, submit guest blogs along with links to your website

3 Leverage email marketing

Focus on the benefits of your product/ service rather than just describing its features
Include links to a downloadable product brochure (PDF) that readers can refer to later

4 Utilize online platforms to engage with potential leads

Get involved in discussions on social media groups pertaining to your industry, and Q&A forums
Use ‘matched audiences’ on LinkedIn, and reach members based on industry, skills, title
Promote your product/ service on YouTube, one of the most popular websites based on monthly visits

5 Use targeted ads effectively

Run paid ads to test keywords and drive traffic where organic rankings are low; focus on long-tail keywords
Check out tools like Google Keyword Planner, Ubersuggest, BuzzSumo, and AnswerThePublic to know the common queries and keywords on people’s minds

6 Plan and host webinars

89% of marketers believe webinars outperform other channels in creating qualified leads
Answer queries of decision-makers through a well-thought-out webinar series

7 Encourage and feature reviews

89% of global consumers check reviews as part of their online buying journey
Include user reviews & testimonials on your website; also enable them through third-party review sites

8 Build influence and credibility

90% of marketing professionals surveyed believe influencer marketing to be effective
Partner with influencers relevant to your brand/ industry, so they recommend your products regularly
Validate your credentials with research-based data by tying up with research companies

Our
handpicked quote

~70-80% of B2B decision-makers prefer remote human interactions or digital self-service.

Source: McKinsey & Company

To reach out to key decision-makers online through marketing services that take care of all aspects from lead capturing to nurture to conversion, click here.

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