Some milestones ask to be marked loudly. This one asked to be told thoughtfully through a coffee table book. As SAP Labs completed 25 years in India, the story felt bigger than innovation or scale. It was shaped by people, shared intent, and the many small moments that added up along the way.
Capture the impact of SAP Labs India on businesses, communities, and everyday lives, through the eyes of the people who built it.
The story needed to feel warm, grounded, and human. Something that felt worth slowing down for, not skimming through.
We began with Indian textile traditions, where every pattern carries memory, care, and meaning. It felt like a natural reflection of the journey itself.
The book unfolded across five sections: Product, People, Purpose, Planet, and Impact. Each one drew from a textile form that carried a deeper idea.
Employee stories sat at the heart of it all. Their experiences were woven into custom illustrations and handcrafted patterns created for each section. Every page was designed to feel personal and thoughtful.
The book was produced as a coffee table edition and a digital version. We chose FSC-certified paper and eco-friendly inks for print, while the digital format helped the story travel across teams and geographies.
The book became more than a keepsake. For clients, partners, and visitors at the SAP Labs campus, it turned into a quiet conversation starter. A reason to pause, reflect, and connect.
Rather than marking 25 years, it became a reminder of what grows when people, ideas, and purpose move forward together.
Award for Design Excellence –
Award for Brochure Design –
Award for Print & Design Craft –
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